Branding methods in the promotional merchandise industry refer to the various techniques and processes used to apply a company's logo, name, or other identifying information to promotional items. Some common branding methods in the industry include the following among others:
Screen printing: This involves creating a stencil of the design and using it to apply ink onto a substrate, such as a t-shirt or bag. Screen printing is efficient and cost-effective, producing high-quality, durable prints that are resistant to fading and wear.
Embroidery: This involves sewing the design onto the promotional item using thread. Embroidery is a more expensive method, but it produces very durable and high-quality results.
Heat transfer printing: This involves printing the design onto transfer paper and then applying it to the promotional item using heat and pressure. Heat transfer printing is a fast and cost-effective method, but it may not be as durable as other methods.
Digital printing: This involves printing the design directly onto the promotional item using digital printing technology, such as inkjet or laser printing. Digital printing is fast and allows for full-colour printing, but it may not be as durable as other methods.
Overall, the choice of branding method will depend on the type of promotional item, the design, the budget, and the desired level of durability and quality. We offer it all at Creative Brands Africa.