Digital Printing Methods

Digital printing is a method of branding that is commonly used in the custom branded promotional gifts and clothing industry. It involves printing a design directly onto the promotional item using digital printing technology, such as inkjet or laser printing.

The process starts by creating a digital image of the design that is to be printed. This image is then sent to a digital printer, which applies the ink or toner onto the promotional item using a variety of techniques, such as spraying or melting the ink onto the surface of the item.

Digital printing is a fast and cost-effective method of branding, and it is suitable for a wide variety of promotional items, including t-shirts, bags, hats, and other types of clothing. It is also a good choice for full-colour printing, as it allows for the creation of complex and detailed designs.

Within the ambit of digital Printing there are following types suitable for different applications:

• Direct Digital
  
  

  Direct digital printing is a printing process that involves printing digital images directly onto a substrate, such as fabric, paper, or plastic, without the need for printing plates. This process is also known as digital printing or inkjet printing.

  In direct digital printing, the digital image is sent directly to a printer that is equipped with inkjet technology. The printer sprays tiny droplets of ink onto the substrate to create the desired image or text. This process is highly efficient and allows for quick turnaround times, as there is no need for the time-consuming process of creating printing plates.

  Direct digital printing has become increasingly popular in recent years due to its versatility and the ability to produce high-quality prints in small quantities at a reasonable cost. It is commonly used for printing marketing materials, such as brochures, business cards, and banners, as well as for printing on fabric, such as clothing and accessories.

• Digital Stickers
  
  
  

  
  Digital stickers are a type of marketing material that can be used to promote a brand or business. They are typically made from a durable vinyl material and are printed with high-quality digital printing technology. Digital stickers can be used in a variety of ways to promote a brand, including:

  1. On products: Digital stickers can be used to label products or packaging, helping to increase brand visibility and recognition.

  2. On storefronts or windows: Digital stickers can be used to decorate storefront windows or doors, helping to attract the attention of potential customers.

  3. On vehicles: Digital stickers can be placed on vehicles, such as cars or delivery trucks, to promote a brand while the vehicle is in motion.

  4. On marketing materials: Digital stickers can be included in marketing materials, such as brochures or flyers, to add an extra touch of branding.

  Overall, digital stickers are a cost-effective and versatile way to promote a brand and increase visibility. They can be customized to fit the specific needs and goals of a business and can be used in a variety of settings.

• Doming
  
  
  

  
  Doming is a process in which a clear, durable, resin-based material is applied to a substrate, such as a label, badge, or keychain, to create a three-dimensional, dome-like effect. This process is often used to enhance the appearance of branding materials and add a professional touch.

  There are several benefits to using doming as a branding method:

  1. Durability: The clear resin used in doming is highly durable and resistant to fading, scratching, and peeling, which makes it an ideal choice for long-lasting branding materials.

  2. Professional appearance: The dome-like effect of doming adds a professional, high-quality look to branding materials, which can help to enhance the overall image of a business or product.

  3. Customisation: Doming can be customized to fit the specific needs and goals of a business. The resin can be color-matched to a specific pantone color, and the substrate can be customized in shape and size.

  Overall, doming is a highly effective branding method that can help to enhance the appearance and durability of branding materials. It is commonly used on labels, badges, keychains, and other promotional items.